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Microsoft Plans to Give Away Office 2010 – Office Starter Edition

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The Microsoft Office Suite is one of Microsoft’s most successful and profitable products. In the upcoming release of Office 2010, Microsoft plans to give away a stripped down version called Office Starter. This product will be installed on new PC’s. The full version will be available as soon as the user purchases the upgrade product key.

 

Office_2010_product_key_card.jpg

 

Microsoft is moving in the direction of an inventory-less product by pursuing this approach. Since the full suite will already be installed on the system, the only inventory that retail outlets have to carry is the product key. More still, users will be able to purchase the key online and install the upgrade directly, bypassing the retail outlet completely if necessary.

 

Microsoft is estimating that 80% of all PC’s will have the Office Starter suite installed after the 2010 product is released. This slimmed down version replaces the Microsoft Works suite. The versions of Excel and Word are not the full operational version, but they will allow users to perform many basic functions. That should be enough to whet the appetite for those users, Microsoft is betting, to go for the full suite.

 

via > http://windows7news.com/2010/04/07/microsoft-plans-to-give-away-office-2010-office-starter-edition/

 

more info > http://www.microsoft.com/Presspass/default.mspx

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